When the going get’s tough, the tough have some choices to make.  There are some schools of thought here.  The first is that this is a golden opportunity for most companies to lay off the unproductive bottom 10% of their staff.  A second is to reduce future revenue generating efforts (such as new product development projects).  A third is to ask for an across the board reduction in exempt staff salaries.  A fourth is to reduce bonuses to an absolute minimum (especially since most staff will not quit their jobs with the economy as it is).  A fifth is to shift support staff to sales efforts (hence reducing the non-productive time of sales people).  A sixth is to ask for graduated reductions in pay (those with highest salaries receiving a greater share of the cuts).  A seventh is to slash prices on all items that don’t move, while reducing prices on hot sellers less.  An eight idea I heard was to offer all customers an iPhone with their purchases, since that seems to be the only thing that’s still selling like hot-cakes.

But whatever you choose to do, how will you make the decision?  Alone with a bottle of Jack?  With Jack, and a bottle of Perrier?  Or with Jack and Pierre and Otto and Lakysha and Anil and Sergey and Wang?   Today’s companies operate in 24 time zones (or 24 home offices in one city), have wastly different local customs, regulations, and success levels.  What’s perfect for New York may not work in Tokyo, and what’s right in Berlin can seem foolish in Cape Town.

Here’s an outline of process we are using to help our customers:

Part I – And the problem is…
You have to define the problem before you plan a solution.  Too many companies attempt to make changes to their plans without defining what has changed and how the new plan should address this.

Part II — …we need a process…
You can go without a process… you just won’t be very successful.  Circles are nice for doodling.  But don’t get caught going in circles when times are tough.  Without a process, you are walking with one leg a foot shorter — and will tend to circle the room.

Part III — …that we can buy into…
So you have a process.  Great.  Does anyone buy into it?  If your process is opague and non-inclusive, no one will buy into the results.  Open it up to the relevant people and set expectations for how their input will be used.  Just because people participate, the have to know that companies are not democracies — but why not let them bring good ideas into the mix?

Part IV – … and communicate to the organization
Once the leaders decide on what to do, they have to find a way to have the followers follow.  You have your carrots and your sticks, of course.  But usually there are not a lot of carrots in a recession, so that leaves sticks…  Not a good way to have people follow leadership.  So find new carrots that don’t cost money.  Communicate, provide non-financial benefits, give stock in lieu of cash bonuses.  But whatever you do — just make sure you communicate your sincere intent (unless of course your intent it’s insincere, in which case you are unlikely to be reading this.)

So, that’s the process.  Now get going.

By the way, I make software that helps with this.  www.expertchoice.com.